Reverse Engineer Post by Israel Baker

Welcome to my first blog post. Here I will be dissecting a flier that was made by Milestone Designs Idaho for a client. (A teacher at BYU-Idaho) Below is posted the original design. The designer is Israel Baker. Yes, I actually made this flier about three years ago for the client. I picked this flier to compare my lack of schooling knowledge and see how I did now comparing it to the knowledge I have now. The client did provide the images and text to use and required it to be black and white. In this post we will analysis the contrast, repetition, alignment, proximity and color.

Flier.jpg

ALIGNMENT

Alignment.jpg

The alignment needed some better work to have a cleaner look to it, but I know the circle was to help the viewer follow a path to the info more of a circle path. Overall it had a weak alignment focus.

PROXIMITY

Proximity.jpg

The starting point is at the top as the most drastic eye catcher than leads to the date/time/location. It eventually leads to the more detailed info leading downwards. Again, it needs better work to help it look cleaner and compact.

REPETITION

Repetition.jpg

The repetition came in using the line grids scattered about the flier to give the circle a contrast. Looking back, it needed a better blend for the flier. It now feels to be more of an odd design addition to the flier.

CONTRAST

Contrast.jpg

It is easy to see the contrast was more focused on the text. Having bold to thiner typefaces to help led the viewer reading path. You can still distinguish the main point text to read from the less important informational text.

COLOR

Color.jpg

Do note the client required the flier to be in black and white form. So the basic colors used black, white, and grays. It doesn’t demand the strong effect to captive the eyes of a passing viewer but more of a professional placement in a work place. it does simplify the amount of places your eyes can wander too.

CONCLUSION

All in all, comparing my past works with the new knowledge I gained now, I can see hat I would change and work on to improve it to be a stronger flier. It shows someone with a lack of design knowledge but remembering part of my thought process. I did try to use some of those elements of design without really knowing what it was.Flier, analysis, design, contrast, repetition, alignment, proximity, color, Milestone Design Idaho

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