Outdoor Icons

Today we are covering the basic design elements of icons. Everything here was original made by me using the Adobe Illustrator Program.  The intended target audience is those looking for some basic outdoor activities. (Rock Climbing, Ice Climbing, Hiking/Backpacking and Exploration) It was also helpful that I had a outdoorsy friend who helped critique the created icons to make sense for each of their activities. I chose a rustic forest color palate to give it a outdoorsy feel. The colors are also noted as flat and to keep the theme consistent with each icon. I gained inspiration from everyday wilderness items used in each of the chosen categories. Here below is the final results of the icons created.


The Eye of Ethan Hunsaker

This week we will being looking thru the eye of a skilled photographer I have personal met named Ethan Hunsaker. With a few of his photos we will be discussing a few skill that makes a photo stand out and become something of note to remember. Each photo will be the original and the latter will have some draw over effect to point out the specific points I will talk about. Do note all these photos used are by Ethan Hunsaker.

Here we see the Leading Lines used naturally by the tree points directly to the focus of the photo, the couple in the picture. Using this natural element of design, it truly makes the photo stand out and yet a feeling of closeness to the subject of the photo.

Rule of Thirds

We see the couple here line up with the Rule of Thirds to give the photo a strong impact. On a side note Ethan set up the couple to have a depth of field in the photo for added effect. We will talk about that in the next photo picked.

Depths of Field

Here is a photo that I loved that captures the element of using the Depths of Field to bring a stronger emotion from the photo. The Focus on an unknown individual looking upon a blurred but obvious courtyard of American flags.


In Summary, we can see how strong these photography elements help play a role to improve and make the photos stand out in a pleasing way. I always enjoyed viewing Photographer Ethan Hunsaker’s work as he uses these elements effectively in various ways.

Pouring Over Popular Science’s Typography!

I subscribe to a magazine called “Popular Science”, the image below (March/April 2017 Magazine) will be studied by its choice of typography and quality of choice. First will be the original image and than the marked up image with a few notes drawn over the image.

The advertisement stayed consistent with keeping certain style of fonts to be used on the cover image. They mostly used Sans Serif and Slab Serif but they did use once an Old Style font. They kept the fonts simple by using black and white as the interchanging contrast and especially the size usage for contrast. I did notice that the font sizes played a key role on showing the reader/viewer the most important thing being as the biggest font to the least important being the smallest font.

I did love the big to small importance trick that Popular Science implemented. They did keep it pretty simple overall to lend more focus on the eye catching image directly in the center. Overall I give it a 4/5 rating as the flow of the magazine doesn’t feel like it follows a path for your eye to naturally flow with.

Reverse Engineer Post by Israel Baker

Welcome to my first blog post. Here I will be dissecting a flier that was made by Milestone Designs Idaho for a client. (A teacher at BYU-Idaho) Below is posted the original design. The designer is Israel Baker. Yes, I actually made this flier about three years ago for the client. I picked this flier to compare my lack of schooling knowledge and see how I did now comparing it to the knowledge I have now. The client did provide the images and text to use and required it to be black and white. In this post we will analysis the contrast, repetition, alignment, proximity and color.




The alignment needed some better work to have a cleaner look to it, but I know the circle was to help the viewer follow a path to the info more of a circle path. Overall it had a weak alignment focus.



The starting point is at the top as the most drastic eye catcher than leads to the date/time/location. It eventually leads to the more detailed info leading downwards. Again, it needs better work to help it look cleaner and compact.



The repetition came in using the line grids scattered about the flier to give the circle a contrast. Looking back, it needed a better blend for the flier. It now feels to be more of an odd design addition to the flier.



It is easy to see the contrast was more focused on the text. Having bold to thiner typefaces to help led the viewer reading path. You can still distinguish the main point text to read from the less important informational text.



Do note the client required the flier to be in black and white form. So the basic colors used black, white, and grays. It doesn’t demand the strong effect to captive the eyes of a passing viewer but more of a professional placement in a work place. it does simplify the amount of places your eyes can wander too.


All in all, comparing my past works with the new knowledge I gained now, I can see hat I would change and work on to improve it to be a stronger flier. It shows someone with a lack of design knowledge but remembering part of my thought process. I did try to use some of those elements of design without really knowing what it was. Continue reading “Reverse Engineer Post by Israel Baker”