Pouring Over Popular Science’s Typography!

I subscribe to a¬†magazine called “Popular Science”, the image below (March/April 2017 Magazine) will be studied by its choice of typography and quality of choice. First will be the original image and than the marked up image with a few notes drawn over the image.

The advertisement stayed consistent with keeping certain style of fonts to be used on the cover image. They mostly used Sans Serif and Slab Serif but they did use once an Old Style font. They kept the fonts simple by using black and white as the interchanging contrast and especially the size usage for contrast. I did notice that the font sizes played a key role on showing the reader/viewer the most important thing being as the biggest font to the least important being the smallest font.

I did love the big to small importance trick that Popular Science implemented. They did keep it pretty simple overall to lend more focus on the eye catching image directly in the center. Overall I give it a 4/5 rating as the flow of the magazine doesn’t feel like it follows a path for your eye to naturally flow with.